Instagram’s young audience likes current, creative, and useful content
According to Statista, an online market research portal, the largest user group on buy instagram followers in the U. S. as of December 2016 was the 25 to 34-year-olds, which accounted for 25. 2 percent of U. H. Instagram users. This is followed by the 18 to 24-year-olds, which form 20. 6 percent of Circumstance. T. Instagram users.
Pew Research Center, a nonpartisan American think tank, also looked into the demographics of Instagram users in the U. H i9000. They also found that “Instagram use is especially high among younger adults” - to a greater extent than Facebook, Twitter, LinkedIn, and Pinterest.
Here are some highlights from Pew Research Center’s study upon social media use in the U. Ersus.:
•Fifty-five percent of online adults between the age of 18 and 29 use Instagram - the highest percentage among all age groups
•Thirty-three percent of on-line adults amongst the age of 30 and 49 make use of Instagram -- the second highest percentage among the age groups
•A bigger percentage of women (38 percent) than men (26 percent) use Instagram
Instagram strategy takeaway:
If your target audience is between the age of 18 and forty-nine, Instagram could be a great platform to reach your potential customers and engage your existing customers.
To help with your Instagram marketing technique, Facebook interviewed and surveyed more than 12, 000 teens and young adults and offered these recommendations on how to maximize Instagram’s potential for your business:
•Showcase what makes you special: If you can share a perspective that only you can offer, you are able to more likely connect with the teenagers and youngsters on Instagram.
•Blend in to stand out: Instagram users prefer beautiful visual content and often post such high-quality content material themselves. To participate them, you have to create similar top quality images and videos.
•Inspire the moment: Teens and young adults in the study describe Instagram as current (42 percent), creative (37 percent), and useful (32 percent). Hence, they would expect such content from brands on Instagram.
Posting frequency is not as important as posting consistency
A common question we get is:
“How often should I be posting on Instagram? ”
We previously found that major brands post once or per day to Instagram twice. And some post as many as 10 times per day without seeing a significant fall in engagement.
Tailwind, a visual marketing tool, analyzed more than 100, 000 Instagram posts and provided a plausible explanation for the high posting frequency:
The more you post upon Instagram often, the more likes and followers you gain.
They discovered that accounts posting a lot more than seven occasions per week get more likes and grow their following faster than accounts that post less than seven articles per week.
Tailwind also analyzed the engagement rates of accounts that increased their posting rate of recurrence. They found that when accounts posted more frequently, their engagement rate went up.
Union Metrics, which usually studied 55 brands on Instagram, found a similar pattern1 also.
We’ve monitored accounts that post once an full hour, all day time long, and they see above-average engagement rates on almost all their content, no matter when it occurs in the one-post-an-hour sequence. Posts do not decline in engagement later.
But this doesn’t mean you should start posting several times per time. In fact, you probably shouldn’t. Union Metrics’ whitepaper mentioned two important points:Your buy instagram followers uk audience might not really be used to seeing several posts per day time from you.You might not have the time to produce so much content and maintain your content quality
According to Statista, an online market research portal, the largest user group on buy instagram followers in the U. S. as of December 2016 was the 25 to 34-year-olds, which accounted for 25. 2 percent of U. H. Instagram users. This is followed by the 18 to 24-year-olds, which form 20. 6 percent of Circumstance. T. Instagram users.
Pew Research Center, a nonpartisan American think tank, also looked into the demographics of Instagram users in the U. H i9000. They also found that “Instagram use is especially high among younger adults” - to a greater extent than Facebook, Twitter, LinkedIn, and Pinterest.
Here are some highlights from Pew Research Center’s study upon social media use in the U. Ersus.:
•Fifty-five percent of online adults between the age of 18 and 29 use Instagram - the highest percentage among all age groups
•Thirty-three percent of on-line adults amongst the age of 30 and 49 make use of Instagram -- the second highest percentage among the age groups
•A bigger percentage of women (38 percent) than men (26 percent) use Instagram
Instagram strategy takeaway:
If your target audience is between the age of 18 and forty-nine, Instagram could be a great platform to reach your potential customers and engage your existing customers.
To help with your Instagram marketing technique, Facebook interviewed and surveyed more than 12, 000 teens and young adults and offered these recommendations on how to maximize Instagram’s potential for your business:
•Showcase what makes you special: If you can share a perspective that only you can offer, you are able to more likely connect with the teenagers and youngsters on Instagram.
•Blend in to stand out: Instagram users prefer beautiful visual content and often post such high-quality content material themselves. To participate them, you have to create similar top quality images and videos.
•Inspire the moment: Teens and young adults in the study describe Instagram as current (42 percent), creative (37 percent), and useful (32 percent). Hence, they would expect such content from brands on Instagram.
Posting frequency is not as important as posting consistency
A common question we get is:
“How often should I be posting on Instagram? ”
We previously found that major brands post once or per day to Instagram twice. And some post as many as 10 times per day without seeing a significant fall in engagement.
Tailwind, a visual marketing tool, analyzed more than 100, 000 Instagram posts and provided a plausible explanation for the high posting frequency:
The more you post upon Instagram often, the more likes and followers you gain.
They discovered that accounts posting a lot more than seven occasions per week get more likes and grow their following faster than accounts that post less than seven articles per week.
Tailwind also analyzed the engagement rates of accounts that increased their posting rate of recurrence. They found that when accounts posted more frequently, their engagement rate went up.
Union Metrics, which usually studied 55 brands on Instagram, found a similar pattern1 also.
We’ve monitored accounts that post once an full hour, all day time long, and they see above-average engagement rates on almost all their content, no matter when it occurs in the one-post-an-hour sequence. Posts do not decline in engagement later.
But this doesn’t mean you should start posting several times per time. In fact, you probably shouldn’t. Union Metrics’ whitepaper mentioned two important points:Your buy instagram followers uk audience might not really be used to seeing several posts per day time from you.You might not have the time to produce so much content and maintain your content quality